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Lessons
92

How to Start Your Own Digital Marketing Agency

Everything You Need to Build a Real Business with Massive Growth Potential

By Voices of Marketing | in Online Courses

Have you ever thought about starting your own SEO agency? When this course's instructor set off to start his own agency, he faced many challenges, and spent many months trying to overcome them. Once he figured it all out, he created a system, repeated his actions, and watched the work roll in as a result. He created this course to share exactly how he did it, and provided the steps to start profiting from SEO and web design services.
  • Get 4 hours of expert-led guidance
  • Learn to start & build your own agency website w/ Wordpress
  • Properly set up your business as an LLC
  • Study methods for getting clients for your SEO agency
  • Receive template emails & lead generation tools
  • Walk through a live case study on how to find good prospects
  • Start outsourcing all of your SEO work
  • Learn how to close sales
John Shea is an entrepreneur, gamer, podcaster, metal music fanatic, and enjoys blogging in his free time. He's always trying to stay-up-to-date with the latest trends and changes in the constantly growing world of SEO and Digital Marketing. He's also the host of the online marketing show Voices Of Marketing where he's interviewed hundreds of successful online marketers and entrepreneurs. He originally started learning about online marketing as a way to generate additional income, but he truly enjoys connecting with others and helping people achieve their goals. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction To The Course
    • What To Expect From This Course
    • Learning SEO
  • Building a Simple Agency Website
    • Should You Focus On a Specific Niche & Service Offering?
    • Getting Creative With Your Agency Name
    • Registering a Domain (1:15)
    • Web Hosting (2:52)
    • Setting Up Your Website With Wordpress (1:37)
    • Creating a Professional Email Address
    • Recommended Themes & Plugins (2:25)
    • Website Graphics & Business Cards
    • Walking You Through My Niche Focused Agency Website
    • Offering Web Design & SEO?
  • Setting Up Your New Business
    • Starting Your Own Company
    • Registering an LLC
    • Setting Up Your Business On Google+ & Yelp
    • Why Having a Partner Will Help Grow Your Agency
  • How To Acquire New Clients
    • Introduction To Getting Clients For Your Agency
    • Video & Photo Tools
    • Creating Valuable Website & Local SEO Analysis Videos For Potential Clients
    • Prospecting Strategy #1 - Hot Lead Finder
    • Prospecting Strategy #2 - Finding Businesses That Already Spend Money
    • Prospecting Strategy #3 - Using LinkedIn To Approach Prospects
    • Prospecting Strategy Bonus: LinkedIn Auto Client Method
    • Using Moz Local
    • An Example Prospect Video That Landed Me a $750/month Client
    • An Example Prospect Video That Landed Me a $500 Website Design Client
    • Template Emails For Contacting Potential Clients
    • Following Up With a Cold Call
    • Cold Call Tactic - Offering To Setup The Google+ Business Page
    • Offering To Meet Clients In Person
  • CRM Lead Tools & Automation
    • Getting Started With Nutshell
    • Setting Up a Lead System In Nutshell
    • Integrating WuFoo Forms with Nutshell (2:03)
    • Using Google Drive as a CRM
  • SEO Tools I Use
    • SEO Powersuite
    • LongTail Pro Keyword Research
    • UpCity Local SEO
    • Brightlocal
    • GeoRanker For Checking Your Rankings
    • SEMRush
  • Outsourcing SEO & Becoming The Middle Man
    • Should I Outsource Or Do The Work Myself?
    • Finding Whitelabel SEO Providers (4:39)
    • Pricing Your Services Higher
    • Bartering Services
  • Closing Sales & Working With Existing Clients
    • Providing Clients With a Proposal For SEO
    • Contracts For Your Work
    • How To Invoice Clients
    • Creating Case Studies After Getting Positive Results For Clients
  • Conclusion & Focusing On Staying Consistent
    • Staying Focused On Your Business
    • My Highly Recommended Agency Guide
  • Bonus: Interview with An Agency Owner
    • Interview with Rahul of CustomCreatives.com - Part 1
    • Interview with Rahul of CustomCreatives.com - Part 2
  • Bonus: Learning From an Agency Generating Over 1 Million Dollars Per Year
    • Bonus: Introduction To This Section (1:52)
    • Different Levels Of Success: Some Background On My Past Year In SEO (13:06)
    • Awarded Top 1.5% of all Adwords Agencies By Google (2:38)
    • Roles Within The Company (3:21)
  • Additional Tools
    • New Tools I've Learned About (1:02)
    • Sales Genie (4:10)
    • Teamwork (4:01)
    • Leadpages & Thrive Themes (2:19)
    • Unbounce (2:55)
    • Ahrefs (3:52)
    • iWriter (2:30)
    • CallRail (4:07)
    • Social Media Auto Posting: JetPack & Buffer (5:47)
    • Infinite WP - Website Management (2:00)
    • Marketers Center (2:46)
    • Source Market (3:50)
    • Sidekick (3:23)
  • Working on SEO Tasks
    • Typical Contracted Services For $1000~ Clients (3:25)
    • Local SEO - Working With Local Business Clients (4:41)
    • Keeping It Simple - Blogging | Local SEO | Communication (2:17)
    • Basic On-page SEO - Service + City Blogs (5:14)
  • Working With Clients
    • Onboarding Your Clients (2:37)
    • The Typical Types Of Clients You Will Find (5:03)
    • Scheduling Bi-weekly or Monthly Calls (1:25)
    • Taking Notes & Being Hands Free (3:23)
    • Organization For Next Steps, Scheduled Calls & More (3:07)
    • The Importance Of Regular Communication (3:49)
    • The Mentality Between Getting a $300 Client vs. a $1000 Client (12:06)
  • Pro-Active Communication About Client Success
    • What Does It Mean To Be Pro-Active? (1:18)
    • Listen to 5 Phone Calls (2:46)
    • Send a screenshot of positive results and success (2:17)
    • Leadpages Custom Rank Tracking & Audit Reports For Clients (4:31)
  • The Big Takeaways
    • Don't Over Complicate Things (3:30)
    • Not Everyone Is An Expert At Everything (4:56)
    • Working With a Team (2:25)
    • Work For Yourself Or Working For Someone Else? (7:37)
    • Conclusion To This Bonus Section (1:26)

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Access
Lifetime
Content
5.5 hours
Lessons
59

How to Make a Passive Income Amazon Affiliate Store

Start Your Own Amazon Affiliate E-Commerce Store from Scratch

By Voices of Marketing | in Online Courses

These days, you don't need to build an e-commerce store from scratch to start selling online. In this course, you'll learn how to build a profitable Amazon affiliate store that works and functions like an e-commerce site.
  • Study Amazon affiliate store marketing w/ 5.5 hours of training
  • Get focused & start organizing and planning tasks
  • Set up your e-commerce website the right way
  • Pick a niche & do keyword research for that niche
  • Design your site & pick a theme
  • Maximize conversions to get more buyers
  • Get a basic overview of e-commerce SEO
  • Promote your e-commerce site w/ social media & free or paid advertising
  • Outsource to virtual assistants to work faster
  • Learning basic email marketing
John Shea is an entrepreneur, gamer, podcaster, metal music fanatic, and enjoys blogging in his free time. He's always trying to stay-up-to-date with the latest trends and changes in the constantly growing world of SEO and Digital Marketing. He's also the host of the online marketing show Voices Of Marketing where he's interviewed hundreds of successful online marketers and entrepreneurs. He originally started learning about online marketing as a way to generate additional income, but he truly enjoys connecting with others and helping people achieve their goals. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Week 1 - Introduction
    • Introduction To The Course
    • Expectations for Cost of Tools and Resources To Build Your Store
    • Focus & Mindset
    • Setting Goals
  • Week 1 - Recommended Site Setup & Tools
    • Learning about Wordpress
    • Becoming an Amazon Affiliate
    • Organization With Evernote & Google Drive
  • Week 1 - Niche Selection
    • Choosing Your Niche
    • Keyword Research
    • Using the Google Keyword Tool
  • Week 1 - Homework
    • Homework for Week 1
  • Amazon Plugin Comparison
    • Azon Store Builder Intro - Added Oct 2015
    • Why Azon Store Builder?
    • Comparing Azon Store Builder To Prosociate - Added Oct 2015
    • Introduction to Fresh Store Builder - Added May 2015
    • Wordpress WooCommerce & Prosociate
  • Week 2 - Site Setup (Using Prosociate)
    • Selecting a WooCommerce Theme
    • Setting Up Google Analytics & Webmaster Tools
    • Creating Important Content Pages - Contact, About, Privacy Policy & More
    • Manually Adding Products To Your Store
    • How To Add Products With Prosociate
  • Week 2 - Site Conversions
    • Essential Wordpress Plugins for Your Site
    • Links To Wordpress Plugins
    • Designing Your Site The Right Way
    • Optimizing Your Site For Maximum Conversions
    • Getting Advice From Experts
  • Week 2 - SEO
    • On-Page SEO
    • Off-Page SEO
    • Keyword Tracking Tools
  • Week 2 - Homework
    • Homework for Week 2
  • Week 3 - Social Media Promotion
    • Intro to Social Media
    • How To Utilize Pinterest Traffic
    • Pinterest eBooks
    • How To Utilize Wanelo Traffic
    • Staying Consistent With Social Media On Your Cell Phone
  • Week 3 - Paid Advertising, Blogging & Promotion
    • Buying Paid Traffic with BuySellAds
    • Building a Successful eCommerce Store PDF
    • Using Interviews To Get Traffic & Free Backlinks
    • Blogging With Your eCommerce Store
  • Week 3 - Homework
    • Homework for Week 3
  • Week 4 - Outsourcing Help & Hiring Virtual Assistants
    • Outsourcing and Hiring on oDesk
    • Finding Friends and Family To Help With Your Store
  • Week 4 - Homework
    • Homework for Week 4
  • Week 5 - Email Marketing
    • Starting Out With Email Marketing
  • Week 5 - Homework
    • Homework for Week 5
  • Week 6 - Beyond Being Just an Amazon Affiliate - Phasing Into eCommerce
    • Dropshipping Product & Buying Wholesale
    • Finding Brands On Other Competitor Sites
    • Getting Organized by Finding Suppliers & Making Smart Purchases
    • Dropshipping T-Shirts with Printful
    • Installing an SSL Certificate & Why You Need One
    • The Free Amazon Payments Plugin for WooCommerce
    • Registering a Business LLC with LegalZoom
    • What is Amazon FBA?
    • My Amazon Fulfillment Process & My Mini Warehouse
    • Using FBA Multi-Channel Fulfillment To Sell on eBay and Your Own Site
    • WooCommerce FBA Fulfillment Plugin
  • Week 6 - Homework & Beyond
    • Homework for Week 6 and Staying Consistent With Building Your Store
  • Bonus: Flipping Your Site For Profit
    • Selling Your Site On An Auction Site
  • Bonus Added September 2015 Becoming an Etsy Affiliate
    • Checking out the Etsy Affiliate Program
    • An Example Etsy Affiliate Product On My Store
    • Etsy Affiliate Dashboard in Affiliate Window

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Lifetime
Content
2.5 hours
Lessons
24

How to Get SEO Clients for Your Digital Marketing Agency

Struggling to Bring In More SEO Clients? This Course Will Fix That

By Voices of Marketing | in Online Courses

Do you have the business structure in place to succeed, but not the clientele to match? In this course, you will discover a multitude of ways to generate more SEO leads for your digital marketing agency or business. The course includes modules dedicated to different types of lead generation tactics so you can start expanding your business today.
  • Get the resources you need to expand your business w/ over 24 lectures & 2.5 hours of content
  • Study various lead generation tools: freelancing, cold emailing & calling, job boards, social media & more
  • Use LinkedIn & Facebook to generate business
  • Get introduced to freelancing sites
  • Understand the best ways to cold call or send emails w/ inquiries
John Shea is an entrepreneur, gamer, podcaster, metal music fanatic, and enjoys blogging in his free time. He's always trying to stay-up-to-date with the latest trends and changes in the constantly growing world of SEO and Digital Marketing. He's also the host of the online marketing show Voices Of Marketing where he's interviewed hundreds of successful online marketers and entrepreneurs. He originally started learning about online marketing as a way to generate additional income, but he truly enjoys connecting with others and helping people achieve their goals. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction To The Course
    • Introduction To The Course
    • Local Client Takeover
    • Links & Resources For This Course
  • Cold Calling
    • Cold Calling for SEO Leads
  • Freelancing - Elance, ODesk, Freelancer
    • Freelance Sites Walkthrough
  • Cold Email Tactics and LinkedIn
    • Analyzing Client Sites & Sending Cold Emails
    • How To Use Linkedin to get SEO Leads
  • Indeed.com & Job Boards
    • How I found my first high paying client through a normal "Job"
  • Thumbtack
    • Thumbtack
  • Facebook Contacts
    • Facebook Friends
  • Craigslist & YellowPages
    • Craigslist SEO Lead Generation
    • Yellowpages
  • Direct Mail
    • Using Direct Mail for SEO
  • Rank & Rent with Websites & YouTube
    • Rank & Rent
    • Ranking YouTube videos to market to your SEO leads
  • Really Useful Tools for Lead Generation
    • Hot Lead Finder (Easiest Tool & Free)
    • Maps Mentor Local Leads
    • Black Maps Lead Scraper
    • Mobile Renegade
    • Arbitrage Underdog
    • MySiteAuditor - Site Anaylsis Lead Generation
    • Time Doctor Time Tracking
  • Conclusion
    • Wrapping Up

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Access
Lifetime
Content
2.5 hours
Lessons
44

DIY Local SEO for the Small Business Owner

Learn How to Rank Higher on Search Engines as a Local Business Owner

By Voices of Marketing | in Online Courses

Do you want to learn how to rank your business higher in Google Search? This step-by-step course walks you through everything you need to know about boosting your visibility in the Google local map pack. In August of 2015, Google changed the "local 7 pack" to the "local 3 pack", showing only 3 business results. It's now more important than ever to be working on Local Search Optimization for your business.
  • Master local search optimization w/ 2.5 hours of instruction
  • Set up your website for local search
  • Create a strong Google+ business page
  • Add your business to important website directories such as Yelp
  • Build social media profiles on Facebook, Twitter & LinkedIn
  • Learn about several tools for tracking your rankings & auditing your business for search
  • Understand the importance of content & how to optimize it
  • Generate more reviews for your business on Google, Yelp & more
John Shea is an entrepreneur, gamer, podcaster, metal music fanatic, and enjoys blogging in his free time. He's always trying to stay-up-to-date with the latest trends and changes in the constantly growing world of SEO and Digital Marketing. He's also the host of the online marketing show Voices Of Marketing where he's interviewed hundreds of successful online marketers and entrepreneurs. He originally started learning about online marketing as a way to generate additional income, but he truly enjoys connecting with others and helping people achieve their goals. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction To The Course
    • What To Expect In This Course
    • Who Am I? Why I Created This Course
    • What is local SEO?
    • Pricing - This Course Vs. Using An SEO Agency
  • Setting Up a Simple Website for Business
    • Do You Build Your Own Website Or Pay Someone Else To Build It?
    • Why Your Website Must Be Mobile Friendly in 2015
    • Learning Wordpress - A Simple Content Management System
    • Squarespace - Simple For The "Do It Yourself" Crowd
  • Setting Up Your Google+ Business Page
    • Introduction To Google+ For Business
    • A Poor Google+ Business Page Vs. a Good Google+ Business Page
    • An Example Google+ Business Page Setup
    • Using Canva To Create a Header Image
    • Posting on Google+ For Business (1:54)
  • Setting Up Your Yelp Business Page
    • Setting Up a Yelp Business Page (2:09)
  • Basic Social Media Setup
    • Facebook Business Page Setup (3:19)
    • Setting Up a LinkedIn Business Page (1:52)
    • Setting Up a Twitter Profile (1:49)
    • Run a Social Media Contest To Generate Buzz (2:00)
  • Creating Business Listings for Local SEO
    • Name, Address, and Phone Consistency For Your Business (2:55)
    • Building Citations (aka Business Listings)
    • What are Data Aggregators?
  • Tools For Building Citations, Rank Tracking & More
    • Check Citation Errors For Free With Moz Local
    • Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More
    • GeoRanker For Checking Your Rankings (1:26)
    • UpCity Local SEO
  • Optimizing Your Website for Local SEO
    • Adding Name, Address, and Phone (NAP) To Your Website
    • Using The "Wordpress Local SEO" Plugin For Your Site
    • Local SEO Articles Worth Reading
  • Content Writing
    • Using Yoast SEO For Wordpress
    • Why Content Is So Important
    • Building Content Pages For Your Services
    • The Google Keyword Planner - Keyword Research
    • Adding Heading Tags (1:22)
    • Adding an "Alt" Tag To Your Images
    • Hiring a Writer for Only $5
    • Link To Other Relevant Content On Your Website
  • Social Syndication
    • Setting Up JetPack To Post On Social Media Automatically
  • Asking for Reviews From Your Customers
    • Why reviews are very important for your small business
    • The Review Generator Handout
  • Getting Links From Other Websites aka Backlinks
    • What Are Backlinks?
    • Simple Ways To Get Backlinks for Small Businesses
  • Other Business Sites To Consider Signing Up On
    • Thumbtack
    • Angie's List & HomeAdvisor
  • Where To Go From Here
    • Your Overwhelmed - If Your Willing To Hire Someone
  • Conclusion
    • Wrapping Up

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Lifetime
Content
1.5 hours
Lessons
28

How to Use Pinterest to Promote Your E-Commerce Store

Learn Tips & Tricks for Using Pinterest to Promote Your E-Commerce Store

By Voices of Marketing | in Online Courses

Pinterest is a great tool for promoting your business across many online groups. The instructor will take you through his own process of using Pinterest for promotion to provide a real life case study. He grew his Pinterest profile to over 5000 followers, and consistently sent new traffic to his shop as a result.
  • Study Pinterest marketing w/ 1.5 hours of instruction
  • Get started w/ a Pinterest business account
  • Learn the basic of "Pinning"
  • Study more advanced tactics like using group boards
  • Add social sharing & widgets to your store
  • Track your progess w/ analytics
  • Automate Pinterest tasks w/ specific tools
  • Hire a virtual assistant
  • Use Promoted Pins for advertising
John Shea is an entrepreneur, gamer, podcaster, metal music fanatic, and enjoys blogging in his free time. He's always trying to stay-up-to-date with the latest trends and changes in the constantly growing world of SEO and Digital Marketing. He's also the host of the online marketing show Voices Of Marketing where he's interviewed hundreds of successful online marketers and entrepreneurs. He originally started learning about online marketing as a way to generate additional income, but he truly enjoys connecting with others and helping people achieve their goals. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction To The Course
    • What to expect from this course
  • Getting started with Pinterest
    • What is Pinterest and why Is It beneficial for your eCommerce store?
    • Staying consistent with Pinterest
    • Creating Your Pinterest Business Account
  • Basics of Pinning - What You Should Know
    • Using hashtags, adding descriptions and basic pinning
    • Engaging with existing pins and users.
    • Using Group Boards
    • Useful guides on using Pinterest
    • What are Pinterest Rich Pins?
  • Pinning With Your Cell Phone
    • Using your Cell Phone when you have free time to Pin
  • Creating Pinterest Badges & Widgets
    • Adding Pinterest buttons and widgets to your eCommerce Store
  • Viewing Analytics on Pinterest & Rich Pins
    • How To Use Analytics To Your Advantage
    • Google Analytics Tracking
  • Tools & Automation
    • Pinbot 2.0 - Pinterest Automation
    • Pinbot 2.0 Tutorial - Intro
    • Pinbot 2.0 Tutorial - Repin Feature
    • Pinbot 2.0 Tutorial - Pin Feature
    • Pinbot 2.0 Tutorial - Follow Feature
    • Pinbot 2.0 Tutorial - Unfollow Feature
    • Pinbot 2.0 Tutorial - Like Feature
    • Pinbot 2.0 Tutorial - Comment Feature
    • Pinbot 2.0 Tutorial - Invite Feature
    • Pinbot 2.0 Tutorial - Running Pinbot
  • Hiring a Virtual Assistant to help you with Pinterest marketing
    • Need help managing your account? Hire a VA!
  • Paid Advertising with your Pins
    • Using advertising with Pins on Pinterest
    • Bonus: Using BuySellAds
  • Conclusion
    • Bonus: Using The Amazon Affiliate Program with Your eCommerce Store
    • Wrapping it up

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Lifetime
Content
1 hours
Lessons
24

Abandon the 9-5 Mindset: Become an Entrepreneur

Start Thinking More Like an Entrepreneur & Less Like an Employee

By Voices of Marketing | in Online Courses

Are you unhappy with your job? Have you ever dreamed of becoming your own boss? Do you come home every day wishing there was more to life than just working a 9-5 job? In this course, the instructor will walk you through the mindset changes you will need to make to become an entrepreneur. He will then show you what you can do outside of your job to start living like an entrepreneur.
  • Learn to navigate the path to becoming an entrepreneur w/ 1 hour of training
  • Walk through the instructor's personal journey to becoming an entrepreneur
  • Learn to stop thinking like most people who work normal 9-5 jobs
  • Get ideas for building a business like blogging, affiliate marketing, teaching with courses, podcasting, freelancing & more
  • Discover new productivity tools & learn to use them daily
  • Understand why you must make sacrifices & have self discipline to succeed
  • Get several recommendations for motivational books
John Shea is an entrepreneur, gamer, podcaster, metal music fanatic, and enjoys blogging in his free time. He's always trying to stay-up-to-date with the latest trends and changes in the constantly growing world of SEO and Digital Marketing. He's also the host of the online marketing show Voices Of Marketing where he's interviewed hundreds of successful online marketers and entrepreneurs. He originally started learning about online marketing as a way to generate additional income, but he truly enjoys connecting with others and helping people achieve their goals. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction To The Course
    • Welcome
    • My Story
  • How To Stop Thinking Like Those Who Work 9-5
    • Why I view most people in my daily life as different
    • You are the average of the five people you spend the most time with
  • What You Can Focus On As An Entrepreneur Outside Of The 9-5
    • Learn How To Build Websites With Wordpress
    • Start An Amazon Affiliate Niche Site or Store
    • Start a Podcast
    • Teach a Udemy Course
    • Learn a valuable skill people are willing to pay you for
    • Become a freelancer
    • Start a real eCommerce Business
  • Productivity Hacks
    • Evernote
    • Nozbe
    • Combined Email Accounts with Outlook
  • Sacrifice & Discipline
    • Making Time To Work On your Business
    • Finding Your Focus
    • Watching a lot less TV
    • Playing Little to Zero Video Games
    • Start a Discipline Challenge
  • Recommended Books
    • The ONE Thing
    • Let Go by Pat Flynn
    • Gorilla Mindset by Mike Ceronovich
  • Conclusion
    • Conclusion

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Lifetime
Content
1 hours
Lessons
12

SEO Audits: Create an SEO Audit for Your Website

Take Your SEO Skills Up a Notch with Instruction on Auditing

By Voices of Marketing | in Online Courses

Google and other search engines crawl the pages of your site to determine what content is displayed in their index. If data is missing, broken or needs improvement, an SEO audit will help you make the improvements needed to see better results. In this course, the instructor will walk you through exactly how to go about creating very simple audits so you can improve your site's SEO.
  • Learn to to check the health of a site w/ a variety of different tools
  • Understand when meta tags are too long, duplicated or empty
  • Know when title tags are too long, duplicated or empty
  • Find broken links & 404 pages
  • Determine if a site is mobile-friendly
  • Check if your website contains an XML site map
John Shea is an entrepreneur, gamer, podcaster, metal music fanatic, and enjoys blogging in his free time. He's always trying to stay-up-to-date with the latest trends and changes in the constantly growing world of SEO and Digital Marketing. He's also the host of the online marketing show Voices Of Marketing where he's interviewed hundreds of successful online marketers and entrepreneurs. He originally started learning about online marketing as a way to generate additional income, but he truly enjoys connecting with others and helping people achieve their goals. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Introduction
    • Introduction - What To Expect In This Course
    • Why is an SEO audit important?
  • SEO Powersuite - Website Auditor
    • Introduction To SEO Powersuite's Website Auditor
    • Running Your Audit Scan
  • Screaming Frog SEO Spider, My Website Auditor, SEMRush
    • My Website Auditor
    • SEMRush Website Auditor
    • Running Advanced Audits With Screaming Frog
  • Fixing Your Website Once You've Run An Audit
    • Yoast SEO For Wordpress
    • Bulk Editing Title & Meta Tags
    • Fixing Alt Tags - Media Library Extended
    • SEO Enforcer Plugin
  • Conclusion To The Course
    • Conclusion

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Terms

  • Instant digital redemption